Backlinks authenticate trust and authority to the website, and Google ranks that website with higher search ranking.
Backlinks play an important role in search engine algorithm, SEO, and your overall strategy for growing your website.
The easiest way to think of backlinks would be as conversations among websites.
For example, John is a blogger, and he writes a very interesting article about a sports event. Another blogger – Sam, then links to John’s article when sharing her perspective. Since she writes about the topic on her well-known online magazine site, this creates a backlink to John’s post.
Because the online magazine is popular, many other sites will link back to her article. This increases the online magazine’s “authority” and John’s article also gets a valuable backlink from a reputable site.
Basically it’s a win-win.
Back links & backlinking is just one on 260 stratedgies to optimize your SEO for Google & BING
- Dedicated SEO experts to work with month by month to optimise your website
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We believe it is important to invest time into a well optimised on-page strategy to ensure you attract the right traffic through search terms, keywords and long-tail keywords.
In today’s world of SEO Content is key, we give a thorough content audit identifying what’s hot and what’s not across your site, followed by a strategy and population.
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